Price Per Click

Ads = Customers

what is PPC advertising?

Like it or not, abbreviations overflow the online world. You don’t have to memorize them all, but for online success some of them are very important to understand. Our experience as a Port Elizabeth agency shows conclusively that every online trader should know that PPC (Pay per Click) is an abbreviation. You certainly saw PPC in action even if you don’t know what these letters represent. You must have noticed the ads that appear next to the results of Google’s search? These adverts offer products that are likely to be interested in buying by searchers with that keyword. They also do not appear by chance–sellers pay for the appearance of their advertisements for these products. 

In some ways, PPC is the online equivalent of placing a billboard at a busy street corner, but the targeting is more accurate and the potential number of viewers multiplies over many times. While it may take a while to filter through sales results from SEO campaigns, PPC’s digital marketing yields instant results. Only true PPC professionals can determine when and where advertisements need to appear to deliver maximum ROI–that’s where our PORT ELIZABETH PPC agency comes in. We have learned what it takes to maximize your PPC customer pull and boost conversion rates through intensive market research, keyword research and ongoing reviews of our own performance. 

For each customer, there is no single answer to this question as we provide a custom web design service that is carefully tailored to the needs of each customer.

Please see our web design prices page for a general guide on our pricing. Applying for a quote for web design is the best way to get an approximate idea of costs and one of our team will get back to you within 24 hours.

WHAT IS GOOGLE ADWORDS?

If you consider the popularity of Google as a search engine, it should come as no surprise that a favorite of a PPC marketer is the Google Adwords platform. For the keywords that their customers are likely to enter in searches, businesses need to bid. When using the keyword, they can display their ad next to the search results. A click on the advert receives a fee from Google and hopefully the advertiser will receive a new customer. Keywords and bid levels are highly important to choose from. Google uses an algorithm to control the display of ads. The more relevant your keyword and landing page to the search results, The more likely your advertisement will be displayed by Google and the lower cost per click will be paid!

Our Port Elizabeth agency has put a lot of effort into successful Google Adwords PPC promotions being developed and managed. It is important to work out the best keyword to bid for and determine the optimum bid level, but there are many other issues that need to be dealt with carefully and carefully. Another good example of what is needed to place a website among the winners of Google Adwords is to create new website content or rewrite content. We have all the technical and marketing skills to ensure that Google Adwords marketing gives you a high ROI. 

DO I NEED PPC (PAY PER CLICK) SERVICES FROM AN AGENCY OR CAN I DO IT IN-HOUSE?

PPC may be an easy idea to grasp, but to implement it is definitely not a piece of cake. Unfortunately, there is not always a recognition of the need for expert campaign management. Through botched-up PPC campaigns, many businesses have lost valuable time and money. This difficult commercial fact brings home the importance of using the kind of skilled and economical PPC management service we can provide. 

You might even be able to run your own PPC campaign, but you won’t get the results without skilled help. You benefit from accumulated PPC knowledge and lessons learned in a large number of historical PPC promotions working in partnership with our agency. A tremendous amount of groundwork is needed to make this the first of many clicks before the first web surfer clicks on your advertisement. We make it our business to understand your unique business approach and what is being done by your competitors. This provides the vital data for well-targeted advertising structuring that will result in many more clicks and sales. 

Selection of keywords is one of the biggest challenges. It seems like this should be obvious on the surface. Is the choice of possible keyword really so wide when you sell garden gnomes? Experienced PORT ELIZABETH PPC agency PPC campaign managers understand that the goal is not to click on your ads for the largest number of people. We aim to achieve a high rate of conversion where a good percentage of website visitors make purchases. This can only be accomplished with a keyword that attracts those visitors who are interested in buying, and PPC specialists must make this keyword choice. 

Half the battle is to find those golden keywords, but there’s more to it. Another important issue that needs to be resolved is to optimize PPC’s website pages. Potential customers have to land closest to their search query on the page. They also need transparent navigation from landing to ordering the product and a clear ordering procedure for the product is presented. Only a PPC service will be up to the task that includes market research, strategic planning, implementation and management. This is exactly what the agency provides for PORT ELIZABETH PPC. 

HOW MUCH DOES
DIGITAL DESIGNING COST?

For each customer, there is no single answer to this question as we provide a custom web design service that is carefully tailored to the needs of each customer.

Please see our web design prices page for a general guide on our pricing. The best way to get an approximate idea of costs is to ask for a quote for web design and within 24 hours one of our team will get back to you.

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Address

17 Beach Road, Humewood,
Port Elizabeth

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+27 76 266 2010

+27 81 557 1278

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